The Great British Welcome with the Athenaeum hotel

Working in partnership with the Athenaeum hotel, perfectly located opposite London’s Green Park, we wanted to showcase the Great British welcome and take advantage of the best GBP exchange rate for many years. The Athenaeum offered us a room for the month of February, and we worked together to identify 15 international influencers from 10 markets who were invited to stay at the hotel and use it as a base to discover what they loved about London.